The collaboration between Reebok and KANGHYUK brings together two worlds: Reebok’s sporting tradition and technical innovation, and the avant-garde, experimental aesthetic of the South Korean label KANGHYUK. Known for its unconventional approach to fashion, KANGHYUK often incorporates industrial materials to create futuristic, almost sculptural designs. The label was founded in 2016 by Kanghyuk Choi and Sanglak Shon and has quickly made a name for itself in the high-fashion world with its progressive, material-focused collections. The collaboration with Reebok combines this avant-garde design approach with the athletic heritage of the sneaker giant – a symbiosis of innovation and tradition.
This season, the Reebok Premier Road Ultra is the centerpiece of this partnership. The sneaker is based on Reebok’s retro running designs, reinterpreting them with a futuristic aesthetic. The model features a technical synthetic and textile upper embellished with the iconic Reebok vector logo. This combination of classic elements and modern materials adds to the shoe’s unique character.
The Reebok Premier Road Ultra also sets new standards in terms of comfort: the dual-density midsole provides optimal cushioning, while the TPU shank offers additional stability. This makes the sneaker not only a visual statement, but also a functional choice for everyday wear and sporting activities.